Our present market system has evolved in line with capitalist philosophy. At the heart of capitalism is profit. Consequently, profit has become the main driver of society. And that's fine, because if we all make enough profit then things must be okay. Right? Wrong. Profit can be a powerful motive, but is not always used responsibly and, in the worst cases, this can have adverse effects at a wider level (think CFCs). The calls for a corporate conscience are growing louder, but no one has yet suggested an alternative to profit that the majority find anything like as compelling. Profit is here and now. In this climate of confusion, the solution is to augment the profit motive, not replace it. To refine it so that it enriches society both materially and spiritually. To create The Value Motive. We all value things. And we're all fired up by what we value. Value is personal and thus a powerful force for motivating people - who are the engine of any organization. If value could replace the profit motive, it could reconcile the interests of shareholders, CEOs, citizens and government. Everyone would pursue value as part of a whole. This book is a call to manage for maximum value, and offers an alternative to the profit motive without replacing it. Profits still rise using the value motive, but society gains more value. The profit motive has served us well for many years; The Value Motive is the next step.