Praise for The Value Factor
" It's called 'The Information Age' for a reason. Information, even more than capital assets, products, or brands, will be the best source of sustainable competitive advantage. In this book, Nyberg and Hurd have succeeded in outlining a vision and a plan for putting that information to work in ways that drop directly to the bottom line. Better read it if you plan to do any business in the 21st century."
Don Peppers and Martha Rogers
Founders
Peppers & Rogers Group
Authors of The One to One Future
"In The Value Factor, Mark Hurd and Lars Nyberg bring us a fresh perspective on some of the most important, common sense factors that have enabled companies to better leverage data for competitive advantage and business success."
Randy Mott
Senior Vice President and CIO
Dell
"Congratulations to authors Hurd and Nyberg, who show us how leaders maximize excellence by maximizing the value of information with every decision. It's the only way to see the road ahead while doing business at the speed of light."
Dipak C. Jain
Dean
Kellogg School of Management, Northwestern University
"A must read for busy executives looking for every advantage for their firm. Tech giant NCR's Hurd and Nyberg show how to turn often overlooked and undervalued information into a super-performing asset"
Michael Treacy
Author of Double-Digit Growth and The Discipline of Market Leaders