Changes in consumer behaviours and technology have caused entrepreneurs to face overwhelming challenges when it comes to marketing their products and services. With response rates plummeting from typical media buys, it has become essential to find effective and affordable ways to connect with the customer at the right time. Text Message Marketing has been proven to be the strongest solution to this problem, but businesses are hesitant based on a lack of knowledge of how to use the technology properly, and a lack of an effective strategy. THE TEXT MESSAGE MARKETING HANDBOOK solves all of these problems by providing concise answers to questions such as: - Why should I market with Text Messages? - What best practices do I need to follow to market effectively? - What are the industry terms that I need to understand? - How does the technology work and what do I need to know? - How do I get people to subscribe to my campaigns? - How do I write successful marketing text messages? - How are other businesses using text message marketing to succeed? This handbook is sure to stay on the desk of the entrepreneur that intends to succeed at text message marketing.