This is the story of how Oops Justabear got his name. Author and Illustrator Phyllis Murillo made her first sketch of a Justabear while riding the city bus to work in 1985. The sketch was drawn on the margins of a newspaper because that's what was available when the inspiration hit. Phyllis creates her beautiful hand crafted Justabears and writes and illustrates their stories because it makes her feel so good.