Starting your own business made easy You are overwhelmed with it all? You don't know where to start? You need an easy structure to follow? The Start-Up Formula(TM) will make it easy for you. Follow the six easy steps in this book and you will have a clear structure that will help you to start and minimise the risk of failure. No matter what industry you are in and what the nature of your business, Christine identified six steps that every start-up should go through. The book is packed with lots of practical tips and exercises. You will: - Get clarity and set your goals to ensure you will achieve them- Discover your business values to know what you stand for- Define your ideal client to attract the perfect customer- Narrow down the steps involved in starting up- Get techniques that help you to grow your confidence- Learn how to put a marketing plan togetherChristine has used The Start-Up Formula(TM) to help individuals to start successful businesses and has now decided to turn it into a book to help even more people to realise their dream of building a startup.Christine is a trained Coach and NLP Practitioner. She has worked in marketing and advertising for more than 10 years before she decided to start her own business as a marketing and creative start-up Coach. Now she is mentoring start-up students at universities throughout Europe as well as working with individuals and small businesses. With her hands-on approach, she has helped hundreds of individuals validating their business idea and creating a successful start-up. She is also the founder of the Creative Start-Up Academy - online courses for start-ups.