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The Sales Book: The X Book

Autor Graham Yemm
en Limba Engleză Paperback – 18 sep 2013

SELLING AND SALES MANAGEMENT IN ACTION

The Sales Book picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that of a sales team. Every challenge is broken down into user-friendly advice that follows a clear structure:

# The objectives of each section

# An overview of the main principles

# What you need to do to achieve success

# A speed-read checklist to help you remember key points

Whether you're looking for practical sales techniques or advice on how to build a sales strategy, this easy to use guide is a must-have for those involved in sales at any level."

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Specificații

ISBN-13: 9780273792918
ISBN-10: 0273792911
Pagini: 256
Ilustrații: illustrations
Dimensiuni: 135 x 213 x 18 mm
Greutate: 0.41 kg
Ediția:New.
Editura: Pearson Education
Seria The X Book


Textul de pe ultima copertă

SELLING AND SALES MANAGEMENT IN ACTION

The Sales Book picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that of a sales team. Every challenge is broken down into user-friendly advice that follows a clear structure:

# The objectives of each section

#An overview of the main principles

#What you need to do to achieve success

# A speed-read checklist to help you remember key points

Whether you're looking for practical sales techniques or advice on how to build a sales strategy, this easy to use guide is a must-have for those involved in sales at any level.

'Essential reading for sales people and those considering entering the profession. Read it from cover to cover or dip in from time to time for advice and inspiration'

Stephen Wheatley, Managing Director of LimitEar"


Notă biografică

Graham Yemm has worked in consultancy, training and coaching for over 20 years after a career in sales management in the corporate arena. He now owns his own business training company, Solutions 4 Training Ltd and works with clients in Europe, Russia, Malaysia and USA. He is the author of the FT Essential Guide to Leading Your Team.


Cuprins

  • Introduction
  • Part 1 - Fundamentals for selling
  • Part 2 - Starting the sale
  • Part 3 - Making the sale
  • Part 4 - Setting the sales strategy
  • Part 5 - Managing the sales operation
  • Part 6 - Managing sales people
  • Part 7 - Managing and growing performance
  • Conclusion - Pulling it all together