The Right Call: A Leader’s Guide to Ethical Decision-Making in Practice
Autor Tremaine du Preezen Limba Engleză Paperback – 30 iun 2026
It begins by translating the four major ethical traditions into decision tools leaders can use in real time. Virtue, duty, consequences and care become practical ways of diagnosing tensions, clarifying what is at stake and understanding how values guide judgement under pressure. The book then examines the organisational infrastructure of decision-making, showing how language, power and informal norms shape what people call the right thing to do. Through diagnostic templates and research-based insights, readers learn to surface assumptions, identify cultural blind spots and create conditions where integrity can scale. The INTEGRITI™ model, a disciplined nine-step approach to leading values-based conversations, provides a clear method for turning intent into action, navigating stakeholder tensions and embedding integrity into everyday practice.
This is a book for anyone responsible for choices that carry consequences.
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Specificații
ISBN-13: 9781041085874
ISBN-10: 1041085877
Pagini: 212
Ilustrații: 34
Dimensiuni: 156 x 234 mm
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1041085877
Pagini: 212
Ilustrații: 34
Dimensiuni: 156 x 234 mm
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
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Public țintă
Postgraduate and Professional Practice & DevelopmentCuprins
Part 1: Principles of Ethical Decision-Making. Part 2: Exploring Ethical Culture in Organisations. Part 3: Creating Integrity at Scale through the INTEGRITI™ Decision Framework
Recenzii
“As a futurologist working deeply in emerging technologies, demographic transformation, and the governance of AI, I see a defining shift: decisions once considered moral questions are now design choices embedded into the systems that will shape our future. Leaders today are navigating environments where algorithms amplify values, unintended consequences scale instantly, and ethical dilemmas are no longer theoretical — they are operational, measurable, and urgent. The Right Call speaks directly into this new era with clarity and authority.
Dr Tremaine du Preez has created one of the most practical and future-ready guides to ethical leadership I have encountered. Her research exposes the real tension inside organisations: leaders are making high-stakes decisions using four different versions of doing the right thing without shared language, tools, or decision architecture. Her cases, from global banking and pharma to tech and manufacturing, reveal how integrity succeeds or fails in the real world, not the idealised one. And the INTEGRITI™ framework is exactly what future-focused leaders need: a structured, human-centred, nine-step discipline that enables clarity under pressure, transparency across stakeholders, and trust inside systems increasingly shaped by automation and AI.
In a decade defined by synthetic intelligence, geopolitical volatility, and institutional complexity, leaders need more than good intentions — they need ethical infrastructure. The Right Call provides it. This book is not only timely; it is foundational for anyone responsible for making decisions that will shape the future of people, organisations, and society. It is an essential guide for any leader designing the future.”
Rocky Scopelliti, Professor, Emerging Technologist, and Author of Synthetic Souls: What Happens When Machines Become Conscious, The Conscious Code: Decoding the Implications of AI Consciousness
“As host of The Leadership Enigma podcast, I meet leaders wrestling with AI, regulation, culture and reputation. The Right Call gives them the language and structure they need. Dr Tremaine du Preez offers a clear, repeatable way to make tough ethical decisions without pretending there are easy answers.”
Adam Pacifico, Partner at Heidrick & Struggles, Barrister, globally ranked podcast host and Co-author of The Leader’s Secret Code
“The Right Call is that rare book that doesn’t just illuminate ethical complexity, it equips leaders to navigate it with confidence, clarity, and integrity. At a time when ethics has become an engineering constraint, a strategic differentiator, and a reputational fault line, Dr Tremaine du Preez offers what most leaders lack: a practical, repeatable way to make decisions when every option carries risk and someone will inevitably be disappointed.
This is not theory dressed up as advice. It is a masterfully constructed guide built from real cases, field research, and lived organisational experience. From AI governance to crisis response, from cultural nuance to board-level accountability, the book translates four timeless ethical traditions into tools leaders can use under real pressure, when time is short, information incomplete, and the stakes high.
The INTEGRITI™ framework is the book’s biggest contribution: a nine-step process that transforms moral ambiguity into disciplined, defensible action. It does not claim to remove difficulty, only to make it workable, transparent, and accountable.
The Right Call is essential reading for any leader who wants to build trust, safeguard reputation, and make decisions that stand up to scrutiny. It turns ethics from an aspiration into an operational capability - and that’s its brilliance.”
Katey Martin, Former head of UK Counter Terrorism Negotiation Training, Former UK Lead for Counter Terrorism Negotiation in Europe, Director at DARE
“In an ever more complex world, where AI increasingly decides for us, the content of this book could not be timelier. Making the right call has never been more critical.”
Marc Woods, Four-time Paralympic gold-medallist and Author of ‘Personal Best and Best Teams’
“What Dr Du Preez has accomplished in The Right Call is rare: a book that treats ethics not as corporate wallpaper but as a real, learnable capability.
Her treatment of the four major ethical traditions is both rigorous and refreshingly relevant today. She brings virtue, duty, consequences, and care down from the philosophical clouds and into the messy world where leaders operate. Part II, on the cultural architecture of trust, is especially timely; in a moment when organisations talk endlessly about values yet routinely stumble in practice, her analysis of how language, power, and informal norms shape ethical behaviour is indispensable.
And the INTEGRITI framework is the kind of structured thinking leaders are starved for: a disciplined, nine-step process that turns good intentions into better decisions when stakes are high. This book arrives at exactly the right moment, and it will make a genuine difference, not because it tells leaders to ‘do the right thing’, but because it finally shows them how.”
Paul Gibbons, keynote thinker and advisor on leadership, culture and radical transformation, and author of ‘Adopting AI, The People-First Approach and The Future of Change Management’
“The Right Call is a book that many leaders will wish they’d had years ago. In my own work, whether looking back at critical incidents or watching teams make decisions under pressure, the same pattern shows itself and trouble usually starts well before anyone notices. A problem is framed the wrong way, an assumption goes unchallenged, or organisational pressures push judgement off course. This book concentrates on those early moments, not the post-event analysis.
Its value lies in its practicality. Dr Du Preez treats ethical decision-making as part of the job rather than an abstract idea. The INTEGRITI TM framework will make sense to people working in a wide range of fields such as policing, healthcare, and corporate leadership because it reflects how decisions are made in real settings. It offers structure without being rigid, and clarity without pretending that difficult situations can be neatly simplified.
Du Preez writes with a clear understanding of how decisions are taken when the stakes are high and information is imperfect. She does not claim that ambiguity can be removed, only managed with steadier judgement. Leaders who want to improve the quality of their decisions, and maintain the trust placed in them, will find this book useful. It earns its place by showing how to think when the right call is not obvious.”
Kevin O’Leary, Director at Red Leadership, Former Senior Detective at New Scotland Yard and UK lead for Serious and Organised Crime ahead of the London 2012 Olympic and Paralympic Games, and author of ‘Where the Evidence Takes Us: A Memoir of a Scotland Yard Detective’
Dr Tremaine du Preez has created one of the most practical and future-ready guides to ethical leadership I have encountered. Her research exposes the real tension inside organisations: leaders are making high-stakes decisions using four different versions of doing the right thing without shared language, tools, or decision architecture. Her cases, from global banking and pharma to tech and manufacturing, reveal how integrity succeeds or fails in the real world, not the idealised one. And the INTEGRITI™ framework is exactly what future-focused leaders need: a structured, human-centred, nine-step discipline that enables clarity under pressure, transparency across stakeholders, and trust inside systems increasingly shaped by automation and AI.
In a decade defined by synthetic intelligence, geopolitical volatility, and institutional complexity, leaders need more than good intentions — they need ethical infrastructure. The Right Call provides it. This book is not only timely; it is foundational for anyone responsible for making decisions that will shape the future of people, organisations, and society. It is an essential guide for any leader designing the future.”
Rocky Scopelliti, Professor, Emerging Technologist, and Author of Synthetic Souls: What Happens When Machines Become Conscious, The Conscious Code: Decoding the Implications of AI Consciousness
“As host of The Leadership Enigma podcast, I meet leaders wrestling with AI, regulation, culture and reputation. The Right Call gives them the language and structure they need. Dr Tremaine du Preez offers a clear, repeatable way to make tough ethical decisions without pretending there are easy answers.”
Adam Pacifico, Partner at Heidrick & Struggles, Barrister, globally ranked podcast host and Co-author of The Leader’s Secret Code
“The Right Call is that rare book that doesn’t just illuminate ethical complexity, it equips leaders to navigate it with confidence, clarity, and integrity. At a time when ethics has become an engineering constraint, a strategic differentiator, and a reputational fault line, Dr Tremaine du Preez offers what most leaders lack: a practical, repeatable way to make decisions when every option carries risk and someone will inevitably be disappointed.
This is not theory dressed up as advice. It is a masterfully constructed guide built from real cases, field research, and lived organisational experience. From AI governance to crisis response, from cultural nuance to board-level accountability, the book translates four timeless ethical traditions into tools leaders can use under real pressure, when time is short, information incomplete, and the stakes high.
The INTEGRITI™ framework is the book’s biggest contribution: a nine-step process that transforms moral ambiguity into disciplined, defensible action. It does not claim to remove difficulty, only to make it workable, transparent, and accountable.
The Right Call is essential reading for any leader who wants to build trust, safeguard reputation, and make decisions that stand up to scrutiny. It turns ethics from an aspiration into an operational capability - and that’s its brilliance.”
Katey Martin, Former head of UK Counter Terrorism Negotiation Training, Former UK Lead for Counter Terrorism Negotiation in Europe, Director at DARE
“In an ever more complex world, where AI increasingly decides for us, the content of this book could not be timelier. Making the right call has never been more critical.”
Marc Woods, Four-time Paralympic gold-medallist and Author of ‘Personal Best and Best Teams’
“What Dr Du Preez has accomplished in The Right Call is rare: a book that treats ethics not as corporate wallpaper but as a real, learnable capability.
Her treatment of the four major ethical traditions is both rigorous and refreshingly relevant today. She brings virtue, duty, consequences, and care down from the philosophical clouds and into the messy world where leaders operate. Part II, on the cultural architecture of trust, is especially timely; in a moment when organisations talk endlessly about values yet routinely stumble in practice, her analysis of how language, power, and informal norms shape ethical behaviour is indispensable.
And the INTEGRITI framework is the kind of structured thinking leaders are starved for: a disciplined, nine-step process that turns good intentions into better decisions when stakes are high. This book arrives at exactly the right moment, and it will make a genuine difference, not because it tells leaders to ‘do the right thing’, but because it finally shows them how.”
Paul Gibbons, keynote thinker and advisor on leadership, culture and radical transformation, and author of ‘Adopting AI, The People-First Approach and The Future of Change Management’
“The Right Call is a book that many leaders will wish they’d had years ago. In my own work, whether looking back at critical incidents or watching teams make decisions under pressure, the same pattern shows itself and trouble usually starts well before anyone notices. A problem is framed the wrong way, an assumption goes unchallenged, or organisational pressures push judgement off course. This book concentrates on those early moments, not the post-event analysis.
Its value lies in its practicality. Dr Du Preez treats ethical decision-making as part of the job rather than an abstract idea. The INTEGRITI TM framework will make sense to people working in a wide range of fields such as policing, healthcare, and corporate leadership because it reflects how decisions are made in real settings. It offers structure without being rigid, and clarity without pretending that difficult situations can be neatly simplified.
Du Preez writes with a clear understanding of how decisions are taken when the stakes are high and information is imperfect. She does not claim that ambiguity can be removed, only managed with steadier judgement. Leaders who want to improve the quality of their decisions, and maintain the trust placed in them, will find this book useful. It earns its place by showing how to think when the right call is not obvious.”
Kevin O’Leary, Director at Red Leadership, Former Senior Detective at New Scotland Yard and UK lead for Serious and Organised Crime ahead of the London 2012 Olympic and Paralympic Games, and author of ‘Where the Evidence Takes Us: A Memoir of a Scotland Yard Detective’
Notă biografică
Tremaine du Preez is a decision scientist with a doctorate in ethical decision-making in the biopharma sector. She has more than fifteen years’ experience supporting strategic and ethical decision-making across the private and public sectors, including board advisory and thought leadership in this field. She is a faculty member at several business schools and the author of four other books, including DECIDE: The Art and Science of Choosing Wisely.
Descriere
The Right Call is for leaders who recognise that ethics is not an afterthought but the architecture of every meaningful decision. The quality of an organisation’s ethical reasoning shapes outcomes long before a dilemma becomes visible; this book shows how to strengthen that capability.