The Reluctant Capitalist

Marisa Guthrie is a business coach, teacher, and entrepreneur with over 30 years' experience supporting solopreneurs and social enterprises to grow ethically and sustainably. A former CEO and serial founder, she has worked at both grassroots and policy levels, including as Managing Director of a cross-party think tank influencing social policy and as an advisor to an All-Party Parliamentary Group on micro business.

Marisa's work bridges philosophy and practice, reframing business as a living ecosystem that integrates profit and purpose while centering social justice and wellbeing. Drawing on decades of experience leading purpose-driven organizations, she helps entrepreneurs design coherent, values-aligned business models through her Thrive Business Ecosystem framework.

Based in Devon, she runs Marisa Guthrie Coaching and writes The Reluctant Capitalist - a weekly newsletter and forthcoming book exploring how small businesses can erode extractive systems from within and model regenerative, liberatory ways of working.