The Proximity Paradox argues against the prevalent idea that those who are closest to a subject are best-qualified to innovate for it, when, in reality, intense proximity limits creativity. Unpacking ten common Proximity Paradoxes that affect a company, the authors share practical ideas to create the distance necessary for your next great idea. An especially valuable book for creatives, and non-creatives in creative industries, it encourages us to ask hard questions about how we work, how our businesses are structured, and why we routinely find our creativity at odds with what's asked of us.