The Profitable Hobby Farm
Autor Sarah Beth Aubreyen Limba Engleză Hardback – 2010
"The Profitable Hobby Farm "provides sound, friendly start-up advice on a variety of topics essential to making an initial foray into a local foods venture.A must-read book for raising and selling local, sustainable foodsIncludes sample business plan, grant application, marketing and advertising plan, and other formsLengthy resources section directs you to additional readingAlso by Aubrey: "Starting & Running Your Own Small Farm Business"Whether it's growing heirloom tomatoes, raising free-range chickens for their eggs, or making organic wine or cheese, this book shows you how to turn your hobby into a profit.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 130.13 lei 3-5 săpt. | |
| Howell (TP) – 25 ian 2010 | 130.13 lei 3-5 săpt. | |
| Hardback (1) | 179.81 lei 3-5 săpt. | |
| Turner Publishing Company – 2010 | 179.81 lei 3-5 săpt. |
Preț: 179.81 lei
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Livrare economică 20 ianuarie-03 februarie 26
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Specificații
ISBN-13: 9781630262235
ISBN-10: 1630262234
Pagini: 292
Dimensiuni: 157 x 235 x 22 mm
Greutate: 0.63 kg
Editura: Turner Publishing Company
ISBN-10: 1630262234
Pagini: 292
Dimensiuni: 157 x 235 x 22 mm
Greutate: 0.63 kg
Editura: Turner Publishing Company
Descriere
Descriere de la o altă ediție sau format:
A down–to–earth guide to profitable hobby farming
This book gives you all the information you need to start your own local foods business. You′ll get plain–English advice from a self–proclaimed farm–girl–turned– entrepreneur on:
A down–to–earth guide to profitable hobby farming
This book gives you all the information you need to start your own local foods business. You′ll get plain–English advice from a self–proclaimed farm–girl–turned– entrepreneur on:
- Trends in niche agriculture and local foods
- creating a business plan for a small–scale or hobby venture
- assessing your home marketplace and uncovering niches not yet served
- financing options, especially grants and cost–sharing programs
- free or low–cost marketing ideas
- basic strategies for surviving the first year in business
- and more
Textul de pe ultima copertă
A down–to–earth guide to profitable hobby farming
This book gives you all the information you need to start your own local foods business. You′ll get plain–English advice from a self–proclaimed farm–girl–turned– entrepreneur on:
This book gives you all the information you need to start your own local foods business. You′ll get plain–English advice from a self–proclaimed farm–girl–turned– entrepreneur on:
- Trends in niche agriculture and local foods
- creating a business plan for a small–scale or hobby venture
- assessing your home marketplace and uncovering niches not yet served
- financing options, especially grants and cost–sharing programs
- free or low–cost marketing ideas
- basic strategies for surviving the first year in business
- and more
Cuprins
Acknowledgments v Introduction vi
Part One: Creation and Veraison
1 The Case for Small–Scale Farming and Local Foods Ventures 2
2 From Idea to Inventory: Planning and Assessing the Market 24
3 Funding Assistance 41
4 Rules, Regulations, and Legalese 65
Part Two: Fresh Business Ideas
5 Creating a Cooperative 88
6 Agritourism: Recreation as a Business 103
Part Three: Selling, Marketing, and Prospecting
7 Wholesale and Retail Pricing Strategies 124
8 Where and How to Sell 149
9 Marketing Ideas 174
10 Keeping (and Keeping Track of) Customers 198
Part Four: The First Year of Your Journey
11 The Lifestyle Change and First–Year Transition Tips 224
Finale: The Prints You Leave Behind 247
Resources 248
Sample Business Documents 255
Index 269
About the Author 275
Photo Credits 276
Part One: Creation and Veraison
1 The Case for Small–Scale Farming and Local Foods Ventures 2
2 From Idea to Inventory: Planning and Assessing the Market 24
3 Funding Assistance 41
4 Rules, Regulations, and Legalese 65
Part Two: Fresh Business Ideas
5 Creating a Cooperative 88
6 Agritourism: Recreation as a Business 103
Part Three: Selling, Marketing, and Prospecting
7 Wholesale and Retail Pricing Strategies 124
8 Where and How to Sell 149
9 Marketing Ideas 174
10 Keeping (and Keeping Track of) Customers 198
Part Four: The First Year of Your Journey
11 The Lifestyle Change and First–Year Transition Tips 224
Finale: The Prints You Leave Behind 247
Resources 248
Sample Business Documents 255
Index 269
About the Author 275
Photo Credits 276
Notă biografică
Sarah Beth Aubrey was born into a family of farmers and was raised to believe, like Scarlett O′Hara, that it is land that sustains after all else. In addition to operating her company, Aubrey′s Natural Meats, Sarah writes and speaks extensively on agriculture, the rural lifestyle, and small farm development.