The Practical Guide to Digital Transformation
Autor Antonio Weissen Limba Engleză Paperback – 3 mar 2026
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Specificații
ISBN-13: 9781398623927
ISBN-10: 139862392X
Pagini: 256
Dimensiuni: 156 x 234 x 15 mm
Greutate: 0.67 kg
Ediția:2nd edition
Editura: Kogan Page
ISBN-10: 139862392X
Pagini: 256
Dimensiuni: 156 x 234 x 15 mm
Greutate: 0.67 kg
Ediția:2nd edition
Editura: Kogan Page
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Cuprins
Chapter - 00: Introduction; Section - ONE: Getting the strategy and the roadmap right; Chapter - 01: What is a digital strategy?; Chapter - 02: Choosing your strategic delivery vehicle; Chapter - 03: How to do a digital roadmap; Section - TWO: Making change happen; Chapter - 04: Ways of working; Chapter - 05: Senior and organisational buy-in; Chapter - 06: Funding digital; Section - THREE: Doing digital; Chapter - 07: Understanding your users; Chapter - 08: Doing the bare minimum; Chapter - 09: Building new services; Chapter - 10: Buying technology; Chapter - 11: The cloud, APIs and open-source; Chapter - 12: Using data science to inform decision-making; Chapter - 13: Stimulating innovation; Section - FOUR: Future-proofing; Chapter - 14: Protecting and defending your organisation; Chapter - 15: The ethical digital organisation; Chapter - 16: Upskilling and bringing in new talent; Chapter - 17: Defining the next horizon