You look but you do not see EVERYTHING; you listen but you do not hear Dr. Harry Jay's compelling book "The Power of Observation" teaches a person how to see EVERYTHING that the eye takes in and how to evaluate it in the conscious mind so the person misses nothing. Learn how the mind filters out stimuli and how to reprogram your filters to take advantage of everything you see and hear. Every sales and marketing executive should read this self-help book to improve his/her skills.