Complexity is congratulated. Finding answers is more difficult than it has ever been before. The simplest concepts are lost - labelled as being obvious and dismissed. Unwisely so. The simple and potentially obvious concepts underlie everything, from what we know, to how we think, to how we make choices. The extent to which we compromise the 'simple & always true" to make way for the "uncertain & complicated' knows no boundaries. In the interest of clarity and thoughtfulness, the initial focus must be placed on aspects that are both universally true and applicable to everything and everybody. In fact, they are so simple that a 20-year old wrote them down. All royalties from the sale of this book will be donated to charity.