The New Social Code
Autor Michael Arena, Greg Pryoren Limba Engleză Hardback – 2 noi 2026
The New Social Code reveals the five relational edges that help professionals thrive through unforgettable stories, practical strategies and decades of social science. Written by Michael Arena and Greg Pryor, co-founders of the Connected Commons, this book draws on a decade of research across nearly 100 organizations including AWS, General Motors, and Workday to reveal how Opportunity, Trust, Attention, Insight, and Influence create human centered advantages algorithms cannot replicate.
The greatest misconception about the AI revolution is that it is primarily a technology story. It isn't, it is also a relational one. As intelligence becomes abundant, connections become the new scarcity. Computer code instructs machines on how to execute. The New Social Code instructs people on how to connect, enabling them to accomplish what machines cannot.
Readers will also find:
- The five relational edges framework, built from a decade of applied network science research across major global organizations
- Compelling stories of well-known exemplars like Harrison Ford, Billie Eilish, and even Pope Leo, alongside less known professionals
- Applied relational practices converting AI anxiety into purposeful action by leveraging irreplaceable human relational edges
- Eighteen tactical play mapped across the five relational edges to elevate success
- Authors research featured in Harvard Business Review, The Wall Street Journal, and Forbes, grounded in real professional success
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Specificații
Notă biografică
MICHAEL ARENA is co-founder of the ?Connected Commons, a research con?sortium focused on the intersection of networks and organizational performance. He previously served as chief talent officer at General Motors, leading a major culture transformation through organizational networks, and as vice president at Amazon Web Services. Arena earned Thinkers50 recognition for his book Adaptive Space and has been featured in Forbes, Fortune, and The Wall Street Journal.
GREG PRYOR is co-founder of the Connected Commons, bringing ten years of experience shaping Workday's hypergrowth. An award-?winning inno?vator recognized by Great Place To Work, Pryor was selected by Harvard Business Review for one of 2023's Top 10 Management Ideas. His work centers on designing scalable employee development and leadership pipelines, with a focus on human connection as the key to competitive advantage in the future of work.
Cuprins
Introduction ix
1 The Need for a New Social Code 1
2 Navigating with Social Agility 13
PART I THE FIRST RELATIONAL EDGE: NEW OPPORTUNITY SOONER 27
3 Finding New Opportunities 29
4 Opportunities Through Dormant Ties 43
PART II THE SECOND RELATIONAL EDGE: DEEPER TRUST FASTER 57
5 Deep Trust Through Cohesion 59
6 Capability-Driven Trust 75
7 Building Relational Trust 89
PART III THE THIRD RELATIONAL EDGE: FOCUSED ATTENTION 103
8 Excessive Collaboration Depletes Attention 105
9 Unlocking Relational Attention 121
10 Deepening Focused Attention 135
PART IV THE FOURTH RELATIONAL EDGE: NOVEL AND STRATEGIC INSIGHTS 149
11 Spanning for Novel Insights 151
12 Progressing Through Strategic Insights 165
13 Architecture for Insight Exchange 181
PART V THE FIFTH RELATIONAL EDGE: UPWARD INFLUENCE 197
14 Generating Reputational Influence 199
15 Elevating Influence Through Access 215
Playbooks
3.1 Fishing for Insights with Upstream Interviews 38
4.1 Bridge Blitz: Activating Dormant Ties to Surface Hidden Opportunities 47
5.1 Foster Fast Cohesion Without Forcing It 68
5.2 Earn Trust with the Most Trusted Using the Friendship Paradox 72
6.1 Infuse a New Dimension Without Breaking the Bond 78
7.1 Buzzing Forward with Relational Energy 99
8.1 Define the Square: Permission Slip to Break Free 113
8.2 Own Your Square: Replace FOMO with JOMO 117
9.1 Give Away Your Legos 131
10.1 Buffering Blueprint 140
10.2 Shrink Your Circle: Elevate Your Impact 145
11.1 Create Crucibles of Creative Innovation 160
12.1 Lateral Moves Elevating Perspective: Catch the Next Wave Sideways 169
12.2 The Reciprocity Paradox 176
13.1 Lower Your Bacon Number: Build Shortcut Ties That Extend Your Reach 186
13.2 Launch Your Own Junto-Build a "Tavern Table" for Better Ideas 190
14.1 Amplifying Credibility Through Connections 206
14.2 The Endorsement Engine Leverages Trust That Travels 211
15.1 Activating the Propinquity Effect-Let Proximity Do the Heavy Lifting 224
Appendix A: Fast Friends Questions 229
Appendix B: Franklin Junto Questions 233
Notes 235
Acknowledgments 261
About the Authors 265
Index 267