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The National Fabric: Fashion, Britishness, Globalization: Dress, Body, Culture

Autor Professor Alison Goodrum
en Limba Engleză Hardback – sep 2005
British fashion is characterized by oppositions: punk versus pageantry, anarchy versus monarchy, Cool Britannia versus Rule Britannia. Why has British fashion come to be so contradictory? How are these contradictions employed to 'sell British'? What do they mean for consumers who 'buy British'? Through an examination of iconic fashion companies Paul Smith and Mulberry, The National Fabric provides telling insights into the culture of contemporary fashion and the dilemmas of 'going global'. Goodrum argues that 'Britishness' is characterized less through a particular look than through its ambiguities. She shows how the apparently straightforward and economically-driven process of globalizing British fashion is, in fact, far more culturally nuanced and locally embedded than has previously been suggested. In examining the interplay between fashion and Britishness, Goodrum redresses a longstanding omission in fashion theory, which has been preoccupied with class, gender and race rather than with national identity.
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Specificații

ISBN-13: 9781845201869
ISBN-10: 1845201868
Pagini: 256
Ilustrații: 47 b&w illustrations, bibliography, index
Dimensiuni: 172 x 244 x 19 mm
Greutate: 0.61 kg
Editura: Bloomsbury Publishing
Colecția Berg Publishers
Seria Dress, Body, Culture

Locul publicării:London, United Kingdom

Caracteristici

Also available in paperback, 9781845201876 £17.99 (September, 2005)

Notă biografică

Alison Goodrum is Lecturer in Fashion Theory in the department of Clothing Design and Technology at Manchester Metropolitan University, UK.

Cuprins

All Change Aboard the Fashion Express!
Beyond the Big Hair: Geographies of Consumption, Globalization and Fashion
A State of Disunion: Britishness and British Fashion
Rising Sun, Setting Trends: Exporting British Fashion
Chic Versus Geek: Locating Nation, Locating Taste
Who Wears the Trousers?
Fashion, Nation, Gender

Recenzii

'The National Fabric' sheds new light on Britain's position in the global market place, and uncovers not only the paradoxical nature of the British fashion industry, but of the very sense of nationhood. By combining the scholarly approaches of cultural geography and fashion theory Alison Goodrum offers original and crucial insights into the contemporary, international culture of fashion, its dilemmas and the industry it supports.
'The National Fabric' provides an important new approach to the analysis of fashion. ... This book will no doubt provide new ground for further interpretation and research into the geography of fashion.

Descriere

Through an examination of iconic fashion companies Paul Smith and Mulberry, this work provides insights into the culture of contemporary fashion and the dilemmas of 'going global'. It argues that 'Britishness' is characterized less through a particular look than through its ambiguities.