This is a trend compilation book and a tutorial for understanding the Information Society. The reinvention of many perspectives is the key for decoding new opportunities, and no one can be left behind. The book's purpose is to assist different age groups to face and decode the main ruptures between pre-internet generations and the already digital native. As we know, the 2020 thinking machines process information and light (i.e., speed, time, human interfaces, and other existence axles) in a different way. How can different generations work, consume, hire, and engage brands from a digital perspective? This is undoubtedly social science's biggest change of all times.