The Marking Enterprise
Autor Jean-Claude Thoenig, Charles Waldmanen Limba Engleză Paperback – 12 oct 2006
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Specificații
ISBN-13: 9781349280223
ISBN-10: 1349280224
Pagini: 241
Ilustrații: XII, 241 p.
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.36 kg
Ediția:2007 edition
Editura: Palgrave Macmillan UK
Locul publicării:London, United Kingdom
ISBN-10: 1349280224
Pagini: 241
Ilustrații: XII, 241 p.
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.36 kg
Ediția:2007 edition
Editura: Palgrave Macmillan UK
Locul publicării:London, United Kingdom
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Cuprins
A Marking Self-Evaluation Grid: Is my Company a Good Marker? Back to Basics Marking: A First Cut Proactive Marking: The Royal Canin Way Reactive Marking: The Wal-Mart Way Essence of Markings The Right Mindset Spoiling the Marking Process Societal Embedding Building and Governing a Territory Organizing a Moral Community Who Gets What From Marking Executive Summary
Notă biografică
JEAN-CLAUDE THOENIG is a Senior Research Fellow at 'Dauphine Recherche en Management' (university of Paris Dauphine). He has been a professor at INSEAD for many years. A sociologist by training, his research and teaching cover issues linked to organization and policy-making management. His publication record makes him an internationally respected scholar. He is a co-founder and the first chairperson of EGOS (European Group for Organizational Studies). He has a long and intensive experience as a consultant and as an executive coach with major global companies and governmental bodies.
CHARLES WALDMAN is a faculty member of INSEAD (Fontainebleau). He has a doctorate (DBA) from Harvard Business School and has been the dean of ESSEC, a top French business school. His research and teaching cover marketing. He is a well-known international reference in retail distribution and service marketing. He is in charge of several executive education programs for leading global companies. He is also involved in management consulting. He has also been Senior Vice President (Marketing) with Club Med Inc. in New York.
CHARLES WALDMAN is a faculty member of INSEAD (Fontainebleau). He has a doctorate (DBA) from Harvard Business School and has been the dean of ESSEC, a top French business school. His research and teaching cover marketing. He is a well-known international reference in retail distribution and service marketing. He is in charge of several executive education programs for leading global companies. He is also involved in management consulting. He has also been Senior Vice President (Marketing) with Club Med Inc. in New York.