The Market Value Process
Autor Alan S Cleland, Albert V Brunoen Limba Engleză Hardback – 16 aug 1996
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Specificații
ISBN-13: 9780787902759
ISBN-10: 0787902756
Pagini: 272
Dimensiuni: 161 x 240 x 19 mm
Greutate: 0.58 kg
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 0787902756
Pagini: 272
Dimensiuni: 161 x 240 x 19 mm
Greutate: 0.58 kg
Editura: Wiley
Locul publicării:Hoboken, United States
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Cuprins
PrefaceThe Authors
Part One: Introduction and Principles
1. Using the Market Value Process
2. Learning the Principles
Part Two: The Diagnosis
3. Winning Customers with Creative Market Definition
4. Using Scenarios to Envision Market Evolution
5. Will the Market Reward Your Investment?
6. Delivering Quality Through Product and Non-productBenefits
7. Pricing to Please Customers and Shareholders
8. Managing Internal Costs
Part Three: The Bridge
9. Building Profitable Precision Strategies
Part Four: The Payoff
10. Mapping Poststrategy Customer Value
11. Envisioning Revenue Growth
12. Mapping Shareholder Value
13. Selecting Strategies, Setting Objectives, and AllocatingResources
14. Implementing Presicion Strategies
AppAndix: An Overview of a Precision Strategy
GlossaryNotesIndex
Part One: Introduction and Principles
1. Using the Market Value Process
2. Learning the Principles
Part Two: The Diagnosis
3. Winning Customers with Creative Market Definition
4. Using Scenarios to Envision Market Evolution
5. Will the Market Reward Your Investment?
6. Delivering Quality Through Product and Non-productBenefits
7. Pricing to Please Customers and Shareholders
8. Managing Internal Costs
Part Three: The Bridge
9. Building Profitable Precision Strategies
Part Four: The Payoff
10. Mapping Poststrategy Customer Value
11. Envisioning Revenue Growth
12. Mapping Shareholder Value
13. Selecting Strategies, Setting Objectives, and AllocatingResources
14. Implementing Presicion Strategies
AppAndix: An Overview of a Precision Strategy
GlossaryNotesIndex
Notă biografică
Alan S. Cleland and Albert V. Bruno are the authors of The Market Value Process: Bridging Customer & Shareholder Value, published by Wiley.