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The Macrotel Files: An Intrapreneurial Case Study

Autor Leonard R. Graziplene
en Limba Engleză Paperback – 5 dec 2006
Entrepreneurs who become intrapreneurs (form a formal relationship with a large organization) will have to learn to function drastically different in their new role. In order to achieve the expected success of bringing together the complimentary strengths of the two participants, several strategic issues will have to be quickly confronted. The most critical of these are: _
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Specificații

ISBN-13: 9780761836339
ISBN-10: 0761836330
Pagini: 227
Dimensiuni: 154 x 233 x 15 mm
Greutate: 0.4 kg
Editura: Bloomsbury Publishing
Colecția University Press of America
Locul publicării:New York, United States

Cuprins

Part 1 Acknowledgements
Chapter 2 Preface
Chapter 3 Positioning for Success
Chapter 4 Finding Sufficient Funding
Chapter 5 Start with a Distinctive Competence
Chapter 6 Dealing with the Core Business
Chapter 7 External Venturing
Chapter 8 Complimentary Initiatives
Chapter 9 Internal Venturing
Chapter 10 Building Better Communications
Chapter 11 Industry Collaboration
Chapter 12 Building Visibility
Chapter 13 Dealing with Difficult Events
Part 14 Endnotes
Part 15 Bibliography
Part 16 Index