What if you could easily and joyfully resolve the in-the-moment conflicts that often derail your eating and exercise goals? Much of what we've been taught about creating change in eating and exercise is simplistic, outdated, and for many, misguided. Sustainable-behaviour-change researcher and lifestyle coach Michelle Segar has devoted decades to the study of how to achieve lasting changes in eating and exercise and other self-care behaviours. Segar explains the surprising reasons why our eating and exercise plans so often crash when they come up against real life. She calls these conflicts "choice points," and shows that they are the real place of power for achieving lasting changes in eating and exercise.

The Joy Choice offers a fresh, brain-based solution that turns the old behaviour-change paradigm on its head. This ground breaking book liberates you from the self-defeating obligations and rigid requirements of past diet and workout regimens and reveals what emerging research suggests really drives the consistent choices that power sustainable change. Designed from cutting-edge decision science and real-world experience coaching clients, you'll discover the easy, flexible, and three-step joy-infused decision tool that works with the chaos of daily life, guiding you to finally achieve and maintain your eating and exercise goals once and for all-and enjoy doing it!

"One of the best health books of 2022"-Washington Post

"If you want a smart, science-based, and joyful approach to sustainable behaviour change, start here." - Tom Rath, NYT bestselling author of Eat Move Sleep and StrengthsFinder 2.0

"The Joy Choice...reveals easy and fun ways to stay consistent with our health goals, while still tending to the meaningful people and demands in our lives." - Tina Payne Bryson, Ph.D., NYT bestselling co-author of The Whole-Brain Child and author of The Bottom Line for Baby

"If you're frustrated with your progress in exercising and eating right, this book is for you. Michelle Segar shifts the focus...toward a new approach to our choices that is full of humanity, imperfection, and, yes, joy." - Daniel H. Pink, NYT bestselling author of The Power of Regret and Drive