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The Hype Machine

Autor Sinan Aral
en Limba Engleză Paperback – 14 sep 2021
"Social media connected the world--and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress. Today we have the ability, unprecedented in human history, to amplify our interactions with each other through social media. It is paramount, MIT social media expert Sinan Aral says, that we recognize the outsized impact social media has on our culture, our democracy, and our lives in order to steer today's social technology toward good, while avoiding the ways it can pull us apart."--
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Specificații

ISBN-13: 9780593240403
ISBN-10: 0593240405
Pagini: 416
Ilustrații: APPROX. 50 CHARTS/DIAGRAMS
Dimensiuni: 132 x 203 x 25 mm
Greutate: 0.32 kg
Editura: Crown

Descriere

Descriere de la o altă ediție sau format:

In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how 'hyper-socialization' has profoundly changed us.Why does fake news spread faster than the truth?Do products and ideas become popular because they are good or because they are rated highly online?How does influence actually work and what does it mean to be influential?Which strategies and tactics can help businesses survive and thrive in the New Social Age?Human beings have always been a social species. We've been communicating and cooperating with one another since the dawn of time. But today, something is different.

Over the last decade, we've doused the fire of human interaction with high octane gasoline. We've created technologies that massively amplify the ways in which we interact with one another, automated by machine intelligence that is designed to inform, stimulate and entertain us. Together these technologies constitute what Sinan Aral calls the 'Hype Machine'.

Digital platforms like Facebook, Snapchat and Twitter are injecting the influence of peers into our daily decisions, driving the products we buy, how we vote and even who we love.Packed with original research conducted by Aral and his team, The Hype Machine describes the impact of social media on statecraft, politics, voting, business and public health, and shows us how to adapt our society to the hyper-socialized state the Hype Machine has wrought.This is a fascinating book that provides counterintuitive and surprising answers to some of the most hotly debated topics of our connected, digital era, as it impacts society.


Notă biografică

Sinan Aral