"This accessible and engaging book brings to life multiple stories about the feel of algorithms, and it leaves its readers with no doubt that feelings about algorithms matter--for people, societies, and the politics that shape them."--Helen Kennedy, Professor of Digital Society, University of Sheffield "A persuasive, welcoming text that helps us understand experiences with technology that are too easy to take for granted. Minna Ruckenstein offers an original, inspired analysis that shows how seemingly psychological responses to digital infrastructures also contain the seeds of collective change."--Dawn Nafus, editor of Quantified: Biosensing Technologies in Everyday Life