The Ends Game: Management on the Cutting Edge
Autor Marco Bertini, Oded Koenigsbergen Limba Engleză Paperback – 11 ian 2022
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Specificații
ISBN-13: 9780262542777
ISBN-10: 0262542773
Pagini: 200
Ilustrații: 7 figures
Dimensiuni: 137 x 220 x 14 mm
Greutate: 0.26 kg
Editura: Mit Press
Seria Management on the Cutting Edge
ISBN-10: 0262542773
Pagini: 200
Ilustrații: 7 figures
Dimensiuni: 137 x 220 x 14 mm
Greutate: 0.26 kg
Editura: Mit Press
Seria Management on the Cutting Edge
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Notă biografică
Marco Bertini and Oded Koenigsberg
Cuprins
Series Foreword ix
Preface xi
Introduction: From Promises to Proof 1
I Context
1 Unfinished Business 13
2 Beyond Needs and Journeys 25
3 Leaner Commerce 37
II Models
4 Shaving, Rocking Out, and Looking Fabulous 47
5 Flying Hours, Wash Cycles, and Miles Driven 61
6 Laughter, Rocks, and Quality of Life 77
III Action
7 Committing to Outcomes 91
8 Breaking the Quality Paradox 101
9 Getting Up Close and Personal 111
10 Partnering with Customers 119
11 Making Your Move 131
Notes 143
Index 165
Preface xi
Introduction: From Promises to Proof 1
I Context
1 Unfinished Business 13
2 Beyond Needs and Journeys 25
3 Leaner Commerce 37
II Models
4 Shaving, Rocking Out, and Looking Fabulous 47
5 Flying Hours, Wash Cycles, and Miles Driven 61
6 Laughter, Rocks, and Quality of Life 77
III Action
7 Committing to Outcomes 91
8 Breaking the Quality Paradox 101
9 Getting Up Close and Personal 111
10 Partnering with Customers 119
11 Making Your Move 131
Notes 143
Index 165