First Published in 1999. Emerging from profound political change in Eastern Europe, Latin America and Africa, and coupled with a proliferation of market economies and technological and commercial interpenetrations of formerly closed societies, the international system has become an interdependent global milieu. This study seeks to examine the clear correlation between the present predicament of transnational firms as strangers in an alien land, and the communitarian assumptions regarding individuals in societies. Until now little attention has been paid to the utility of the communitarian ethic in addressing the cultural conundrums which arise out of the economic and political affinities and antagonism of globalization.