The Breakthrough Brain

Coral McConnon is the Founder of 8 Innovation and a champion for the power of creativity to deliver smarter, more strategic innovation. Over the last 15 years she has worked with global brands on hundreds of complex front-end innovation challenges, applying the neuroscience of creativity to ignite bigger ideas that land.

By understanding how our brains work when creating new ideas, Coral is a catalyst for teams to escape 'business as usual' thinking and play their creative A game. Her MSc, focused on the Neuroscience of Creativity, added depth and rigour to the 8 Innovation framework.

Her approach is influenced by the New Zealand #8 wire mentality, the knack of ingeniously solving problems creatively yet pragmatically that originated in the New Zealand farming industry, just as Coral did.

She regularly posts thinking on smarter innovation on LinkedIn and hosts webinars helping people apply the neuroscience of creativity to real-world innovation.