The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

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en Limba Engleză Carte Paperback – 16 Nov 2008

The international bestseller-now updated for an even bigger, brand-savvy market
Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.
“Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

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ISBN-13: 9780071597500
ISBN-10: 0071597506
Pagini: 288
Dimensiuni: 155 x 229 x 18 mm
Greutate: 0.40 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill Education
Locul publicării: United States


Part 1: DNA of a Personal Brand
Part 2: The Brand with Three Brains
Part 3: Anatomy of a Personal Brand
Part 4: It’s Alive!

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The international bestseller
Build a better business-through your Personal Branding.
Oprah. Martha Stewart. Charles Schwab. They've built their success around their personal brands. But you don't have to be a celebrity to turn your name into a distinctive “product persona” that makes you money. Packed with a treasure trove of things to do tomorrow, next week, and next month, The Brand Called You will help you to build and maintain a Personal Brand. It also includes exciting new profiles of personal brands that pop, and teaches you how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a consistent flow of business.
“If you want to be rich and famous, read this book.”-Al Ries, coauthor of The 22 Immutable Laws of Branding

Notă biografică

Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding.
Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.