The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

De (autor) ,
Notă GoodReads:
en Limba Engleză Carte Paperback – 2009 – vârsta de la 18 ani
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ,"they show how relationship-based persuasion works to open hearts and minds.

Citește tot Restrânge
Toate formatele și edițiile
Toate formatele și edițiile Preț Express
Carte Paperback (1) 9258 lei  Economic 2-4 săpt. +717 lei  10-17 zile
  Penguin Books – 2009 9258 lei  Economic 2-4 săpt. +717 lei  10-17 zile
CD-Audio (1) 16573 lei  Economic 2-4 săpt. +1313 lei  10-17 zile
  TANTOR MEDIA INC – November 2007 16573 lei  Economic 2-4 săpt. +1313 lei  10-17 zile

Preț: 9258 lei

Puncte Express: 139

Preț estimativ în valută:
1853 2084$ 1604£

Carte disponibilă

Livrare economică 06-20 mai
Livrare express 02-09 mai pentru 1716 lei

Preluare comenzi: 021 569.72.76


ISBN-13: 9780143114048
ISBN-10: 0143114042
Pagini: 312
Ilustrații: 1 b/w chart
Dimensiuni: 139 x 213 x 18 mm
Greutate: 0.29 kg
Editura: Penguin Books


"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion-not confrontation-to achieve goals."
-U.S. News &World Report

Notă biografică

G. Richard Shell teaches negotiation at the Wharton School of Business at the University of Pennsylvania, where he is professor of legal studies, business ethics, and management and academic director of the Wharton Executive Negotiation Workshop.