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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

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en Limba Engleză Carte Paperback – 2009 – vârsta de la 18 ani
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ,"they show how relationship-based persuasion works to open hearts and minds.

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Specificații

ISBN-13: 9780143114048
ISBN-10: 0143114042
Pagini: 312
Ilustrații: 1 b/w chart
Dimensiuni: 139 x 213 x 18 mm
Greutate: 0.29 kg
Editura: Penguin Books

Recenzii

"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion-not confrontation-to achieve goals."
-U.S. News &World Report


Notă biografică

G. Richard Shell teaches negotiation at the Wharton School of Business at the University of Pennsylvania, where he is professor of legal studies, business ethics, and management and academic director of the Wharton Executive Negotiation Workshop.