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The Adaptive Decision Maker de John W. Payne

The Adaptive Decision Maker

Autor John W. Payne, James R. Bettman, Eric J. Johnson
en Limba Engleză Hardback – 29 feb 2008
The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.
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Specificații

ISBN-13: 9780521415057
ISBN-10: 0521415055
Pagini: 348
Ilustrații: 30 b/w illus.
Dimensiuni: 157 x 235 x 25 mm
Greutate: 0.72 kg
Ediția:New.
Editura: Cambridge University Press
Locul publicării:New York, United States

Cuprins

Preface; 1. Adaptive decision behaviour: an introduction; 2. Contingencies in decision making; 3. Deciding how to decide: an effort/accuracy framework; 4. Studying contingent decisions: an integrated methodology; 5. Constructive processes in decision making; 6. Why may adaptivity fail?; 7. Improving decisions and other practical matters; 8. The adaptive decision maker: a look backward and a look forward; Appendix; Footnotes; Bibliography.

Recenzii

'The Adaptive Decision Maker provides a compelling overview of the empirical results and conceptual framework that the authors have been pursuing in their research program over the last 15 years. The effort-accuracy framework represents an attempt to shift the research agenda from demonstrations of 'irrationality' in the form of heuristics and biases to an understanding of the causal mechanisms underlying the behaviour … a significant work for the field of behavioural decision making as a whole.' John Carroll

Descriere

Demonstrates how decision makers balance effort and accuracy considerations and predict the particular choice of strategy.