When confronted with a buying decision there are only 28 reasons why a qualified prospect will fail to make a favorable buying decision. Although these reasons might be articulated differently, they can all be traced back to one of three underlying root causes. When you know how to respond to them you will rarely, if ever, lose business from a qualified prospect. If you fail to recognize these buying obstacles, and respond accordingly, you will continue to lose business from clients who otherwise would have bought. In this ground-breaking book you will discover the 28 statements clients make when their buying momentum has stalled. More importantly you will learn exactly how to respond to turn that client objection into a successfully concluded transaction.