When it comes to social media, there is no winning campaign that works with all companies. Since social media is a dynamic platform, it's really difficult to find what works for you. However, once you've found what does work for you, the rest of the journey is smooth. Social media is great because anyone can join it for free. And because of this reason, it's difficult. There's a lot of competition and confusion. Amidst all this confusion, there are some points that you can follow to make sure your social media strategy does not bite the dust. How to make fans, what your fans want, how often should you post, and what should you expect in return - it's mentioned here in "36 Rules for Social Media." If done right (and with patience), your social media campaign will NEVER fail. However, just showcasing your products or simply discussing latest deals does not work. Whether it's the 70-20-10 rule or the right way to measure your social media ROI, we've got it all covered in this quick handbook for social media campaigns. Should you be on Facebook, Twitter, or Pinterest? What should you do if someone blatantly copies your content? When should you delete your page from social media? This and more - answered in the little book. If you're tired of running a social media campaign and not getting the desired result, read about what to expect and how to get there. And keep in mind that everybody is an influencer - including your boss, your neighbor, and that Chinese guy living across the planet whom you've never met - they're all influencers and affect your social media strategy. So get started now.