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Talk Like Ted de Carmine Gallo

Talk Like Ted

Autor Carmine Gallo
en Limba Engleză Hardback – 4 mar 2014

Reținem că, într-o eră în care ideile reprezintă moneda de schimb a succesului, capacitatea de a le prezenta persuasiv nu este un talent înnăscut, ci o competență ce poate fi dobândită prin instrumente riguroase. Talk Like TED oferă cititorului un set de cadre de lucru extrase direct din „standardul de aur” al vorbitului în public. Ne-a atras atenția modul în care Carmine Gallo transformă analiza abstractă a discursurilor virale în pași de execuție imediați: de la șabloane de storytelling la tehnici de design multisenzorial și checklist-uri pentru respectarea ferestrei critice de atenție de 18 minute.

Structura volumului este organizată progresiv pentru a acoperi întreg spectrul unei prezentări de impact. Prima parte, „Emotional”, vizează conexiunea umană și stăpânirea artei conversației. A doua parte, „Novel”, se concentrează pe livrarea de informații noi și crearea acelor momente memorabile care captivează audiența. Ultima secțiune, „Memorable”, oferă soluții tehnice pentru a asigura retenția mesajului pe termen lung. Merită menționat că această lucrare rafinează viziunea autorului începută în The Presentation Secrets of Steve Jobs, mutând accentul de la stilul unui singur lider carismatic către un sistem universal aplicabil oricui dorește să inspire o echipă sau să vândă o viziune.

Cititorul care a aplicat deja ideile din TED Talks de Chris Anderson va găsi aici completarea tactică necesară. În timp ce Anderson oferă viziunea strategică a organizatorului, Gallo livrează „mecanica” din spatele scenei. Comparativ cu How to Deliver a TED Talk de Jeremey Donovan, lucrarea de față integrează mai profund date din neuroștiințe, explicând nu doar ce să faci, ci și de ce anumite declanșatoare cognitive funcționează infailibil asupra publicului.

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Specificații

ISBN-13: 9781250041128
ISBN-10: 1250041120
Pagini: 288
Dimensiuni: 159 x 241 x 30 mm
Greutate: 0.47 kg
Ediția:New.
Editura: St. Martin's Publishing Group

De ce să citești această carte

Această carte este esențială pentru lideri, antreprenori și profesioniști care doresc să își transforme prezentările din simple expuneri în experiențe memorabile. Veți câștiga încrederea de a vorbi în public folosind tehnici verificate de cei mai buni oratori ai lumii. Este un ghid pragmatic care vă învață cum să vă structurați ideile pentru a câștiga inimi și minți, aplicând reguli clare de psihologie și comunicare eficientă.

Despre autor

Carmine Gallo este un renumit expert în comunicare, coach pentru lideri de top și autor de succes, cunoscut la nivel mondial pentru abilitatea de a decoda succesul marilor comunicatori. Fost jurnalist și ancoră de știri, Gallo este președintele Gallo Communications Group și contribuie constant la publicații precum Forbes.com. Expertiza sa este solicitată de branduri globale și universități de prestigiu precum Stanford sau UC Berkeley. Prin lucrările sale, printre care se numără și The Bezos Blueprint, el analizează mecanismele succesului în afaceri prin prisma abilităților de leadership și comunicare strategică.

Notă biografică

CARMINE GALLO, bestselling author of "The Presentation Secrets of Steve Jobs," is the communications coach for the world's most admired brands. A former anchor and correspondent for CNN and CBS, Gallo is a popular keynote speaker who has worked with executives at Intel, Cisco, Chevron, Hewlett-Packard, Coca-Cola, Pfizer, and many others and writes the Forbes.com column "My Communications Coach." He lives in Pleasanton, California, with his wife and two daughters.

Recenzii

""Talk Like TED" is a smart, practical book that will teach you how to give a kick-butt presentation. But Gallo goes deeper than mere instruction. This book is ultimately about discovering what moves you and then creating the means of moving others with your vision."
--Daniel H. Pink, #1 "New York Times" Bestselling Author of "To Sell Is Human "and "Drive
""Lively and appealing... the book draws on current brain science to explain what wins over, and fires up, an audience--and what doesn't."
--"Fortune
""I found [Gallo's] book compelling and educational, and I'm now ready to shorten and reformat my speeches."
--"INC
""His advice goes far beyond the usual 'think positive and show enthusiasm' generalities, focusing instead on specific tweaks and tactics to elevate the caliber of a presentation and explaining the science behind the secret... Gallo's book is crammed with valuable insights as well as practical do's and don'ts. Read it and you, too, can stand and deliver a compelling, convincing and memorable talk, speech or presentation."
--"SUCCESS
""Communications guru Gallo ("The Presentation Secrets of Steve Jobs") draws on the power of these [TED Talks] to reveal the secrets of effective public speaking... The result is a dynamic work focused on storytelling, filled with examples from TED Talks, including those given by notables like Bill Gates... The book is sure to be a hit with anyone who wants to be more a successful communicator."
--"Publishers Weekly" (Pick of the Week, Starred Review)
"The premise of this book, that TED talks provide great examples and lessons, is a magnificent insight. Then Carmine's execution of this premise is even better. This book will make you a much better speaker."
--Guy Kawasaki, former chief evangelist of Apple and author of "APE: Author, Publisher, Entrepreneur""Dramatic composition and vigorous presentation make this a powerful tool to improve mastery of speaking skills."
--"Kirkus" "Fascinating... This is sound advice and encouragement for those who need to make presentations and an enjoyable resource for fans of TED Talks.
--"Booklist"
"This book offers anyone trying to get better at spoken communications a comprehensive description of the elements that make for greatness. It is deeply researched and draws on some of the best examples of current public speaking."
--"Management Today""Read this book to understand the secrets to delivering presentations that sell yourself and your cause by adopting techniques from some of the most notable speakers on the planet."
--Dan Schawbel, "New York Times "Bestselling author of "Promote Yourself "and "Me 2.0"
"Inspire, motivate and persuade any audience! That's what Carmine Gallo helped me do and now he can help you, too, in　"Talk Like TED."　Your success depends on your ability to pitch and present your vision, ideas, and proposals. Learn to deliver like a pro."
--Darren Hardy, publisher and founding editor of　"SUCCESS"　magazine
"In this book, Gallo performs magic: he shows us exactly what makes the world's greatest talks so great. Through story, detail, insight, and passion, Gallo gives us secrets we can apply to our own presentations so that people actually want to hear us talk."
--Dan Roam, author of "The Back of the Napkin" and "Show and Tell"

Descriere

Ideas are the true currency of the twenty-first century. So, in order to succeed you need to be able to sell yourself and your ideas persuasively. The ability to sell yourself and your ideas is the single greatest skill that will help you accomplish your dreams. TED Talks have redefined the elements of a successful presentation and become the gold standard for public speaking. TED--which stands for technology, entertainment, and design--brings together the world's leading innovators and thinkers. Their online presentations have been viewed more than a billion times. These are the presentations that set the world on fire, and the techniques that top TED speakers use are the same ones that will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking.

Public speaking coach and bestselling author of "The Presentation Secrets of Steve Jobs," Carmine Gallo has broken down hundreds of TED talks and interviewed the most popular TED presenters as well as the top researchers in the fields of psychology, communications, and neuroscience to get their cutting-edge insights and to reveal the nine secrets of all successful TED presentations. From "Unleash the Master Within" and "Deliver Jaw-Dropping Moments" to "Stick to the 18-minute Rule," Gallo provides a step-by-step method that makes it possible for anyone to create, design, and deliver a TED-style presentation that is engaging, persuasive, and memorable.

Many people have a fear of public speaking or they're insecure about their ability to give a TED-worthy presentation. "Talk Like TED" will give you the tools to create presentations around the ideas that matter most to you, the skill to win over hearts and minds, and the confidence to deliver the talk of your life. You have ideas that were meant to be heard. Use your voice to inspire any audience and achieve your most audacious goals.

Cuprins

Table of Contents

Introduction: Ideas Are the Currency of the 21st Century

Part I: Emotional

Chapter 1: Unleash the Master Within
Chapter 2: Master the Art of Storytelling
Chapter 3: Have a Conversation

Part II: Novel

Chapter 4: Teach Me Something New
Chapter 5: Deliver Jaw Dropping Moments
Chapter 6: Lighten Up

Part III: Memorable
Chapter 7: Stick to the 18-Minute Rule
Chapter 8: Paint a Mental Picture with Multisensory Experiences
Chapter 9: Stay in Your Lane

Author's Note