Gunilla Eriksson revises our perception of intelligence as carefully collected data and objective truth, arguing that there are hidden aspects to intelligence analysis that need to be uncovered and critically examined. This twofold study investigates the character of intelligence knowledge and the social context in which it is produced, using the Swedish Military and Security Directorate (MUST) as a case study. Eriksson argues that there is an implicit framework that continuously influences knowledge production: what kind of data is considered relevant, how this data is interpreted and the specific social and linguistic context of the organisation, surrounded by unarticulated norms and specific procedures. She asks whether these conventions hamper or obstruct intelligence assessments; an essential analysis, given that history has shown us the grave consequences basing policy on intelligence's wrong conclusions.