Sustainability Communications: A Practitioner’s Guide
Editat de Suzy Gilesen Limba Engleză Hardback – 6 oct 2026
This book is aimed at communications and marketing professionals seeking to deepen their strategic capabilities in sustainability, as well as students and researchers in communications studies. It will also be of value to sustainability practitioners who wish to better collaborate with communications teams in order to align messaging with broader ESG objectives. Whether in professional practice or academic development, this volume supports readers in building both the insight and skill set needed to lead in this critical and emerging field.
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Specificații
ISBN-13: 9781041193531
ISBN-10: 104119353X
Pagini: 162
Ilustrații: 12
Dimensiuni: 156 x 234 mm
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 104119353X
Pagini: 162
Ilustrații: 12
Dimensiuni: 156 x 234 mm
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Professional Practice & Development and Professional TrainingCuprins
1. The Case for Sustainability Communications. 2. Building a Sustainable Brand with Authenticity. 3. Preventing Greenwashing – a Global View. 4. Communicating Through an ESG Crisis. 5. Beyond Doom: Reframing Climate Communication as a Precondition for Transformation. 6. Selling Ice to the Eskimos – Storytelling to Engage. 7. Reframing Social Value as a Strategic Asset. 8. Communicating Purpose(fully) in the Global South. 9. Mis and Disinformation in Climate Change and How We Tackle It. 10. Sustainability Reporting – A Guide for Communicators. 11. The Impact of AI on Sustainability Communications. 12. What’s Next for Sustainability Communications?
Recenzii
Suzy Giles brilliantly decodes why action and communication on sustainability is still imperative for business, all the ways in which we’ve gotten it largely wrong until now and what we need to do going forward to ensure business benefits from their actions—and so do all of us. This book is a must-read, how-to guide for anyone in brand and corporate communications—not just for people with 'sustainability' in their titles. Sustainability is here to stay, and learning how to stop screwing up the way in which we talk about it and start communicating about it, in a way that actually drives change and business value, is imperative. This book lays out exactly how to do that well.
Suzanne Shelton, Founder of Shelton Group, USA and Senior Partner for ERM
In a world where communication about sustainability is becoming increasingly critical and complex, this book provides a detailed analysis of the challenges and how to overcome them. Informed through appropriate models and reports, it is packed with useful communication guidance and illustrated with contemporary case studies. A must-read for anyone interested in sustainability communication.
Dr Kevin Ruck, Co-founder, PR Academy
Suzanne Shelton, Founder of Shelton Group, USA and Senior Partner for ERM
In a world where communication about sustainability is becoming increasingly critical and complex, this book provides a detailed analysis of the challenges and how to overcome them. Informed through appropriate models and reports, it is packed with useful communication guidance and illustrated with contemporary case studies. A must-read for anyone interested in sustainability communication.
Dr Kevin Ruck, Co-founder, PR Academy
Notă biografică
Suzy Giles is a communications professional with 25 years of experience, working across global organisations, specifically in the areas of brand development, reputation management, and employee engagement. She is Founder and Managing Director of Giles Global, a communications consultancy specialising in sustainability, advising leaders and their teams on how to communicate their sustainability strategy with authenticity and transparency. Suzy is Chair of the United Nations Development Programme (UNDP), the International Communications Consultancy Organisation (ICCO) Climate Communications Task Force, and the Chartered Institute of Public Relations (CIPR) ESG Network.
Descriere
Sustainability Communications offers a timely and practical examination of how sustainability is being communicated across corporate, NGO, and government sectors.