Sustainability Communications: A Practitioner’s Guide
Editat de Suzy Gilesen Limba Engleză Hardback – 6 oct 2026
As sustainability becomes a core component of global business strategy — tied not only to reputation but also to regulation — the role of communications and PR professionals is rapidly evolving. This book provides a comprehensive overview of how communicators can navigate the complex and often high-stakes environment of sustainability communications in a way that is transparent, ethical, and aligned with stakeholder expectations. Bridging theory and practice, this book offers models, tools, and real-world guidance for professionals managing sustainability narratives. It addresses the challenges posed by new terminologies, fast-changing legislation, and rising public scrutiny. Drawing on global perspectives, this book features contributions from practitioners with on-the-ground experience, ensuring a diverse and internationally relevant framework. It also explores how communicators must adapt in the age of the Chief Sustainability Officer, where credibility and consistency in messaging are essential to organisational integrity.
This book is aimed at communications and marketing professionals seeking to deepen their strategic capabilities in sustainability, as well as students and researchers in communications studies. It will also be of value to sustainability practitioners who wish to better collaborate with communications teams to align messaging with broader ESG objectives. Whether in professional practice or academic development, this volume supports readers in building both the insight and skill set needed to lead in this critical and emerging field.
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Specificații
ISBN-13: 9781041193531
ISBN-10: 104119353X
Pagini: 150
Ilustrații: 12
Dimensiuni: 156 x 234 mm
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 104119353X
Pagini: 150
Ilustrații: 12
Dimensiuni: 156 x 234 mm
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Professional Practice & Development and Professional TrainingCuprins
1. The Case for Sustainability Communications. 2. Building a Sustainable Brand with Authenticity. 3. Preventing Greenwashing – a Global View. 4. Communicating Through an ESG Crisis. 5. Beyond Doom: Reframing Climate Communication as a Precondition for Transformation. 6. Selling Ice to the Eskimos – Storytelling to Engage. 7. Reframing Social Value as a Strategic Asset. 8. Communicating Purpose(fully) in the Global South. 9. Mis and Disinformation in Climate Change and How We Tackle It. 10. Sustainability Reporting – A Guide for Communicators. 11. The Impact of AI on Sustainability Communications. 12. What’s Next for Sustainability Communications?
Notă biografică
Suzy Giles is a communications and marketing professional who works with organisations, governments and NGOs in the area of sustainability communications. She is Chair of the Chartered Institute of PR’s ESG Network, and Chair of the United Nations Development Programme and ICCO Climate Communications Task Force. In her 25-year career, Suzy has worked with brands across the arts, education, fashion, energy, banking and finance. She has held both in-house and consultancy roles, and has lived and worked in the UK, Italy, The Netherlands and New Zealand, where she currently holds the role of Chief Examiner for the PR Institute of New Zealand.
Recenzii
Suzy Giles brilliantly decodes why action and communication on sustainability is still imperative for business, all the ways in which we’ve gotten it largely wrong until now and what we need to do going forward to ensure business benefits from their actions -- and so do all of us. This book is a must-read, how-to guide for anyone in brand and corporate communications — not just for people with sustainability in their titles. Sustainability is here to stay and learning how to stop screwing up the way we talk about it and start communicating about it in a way that actually drives change and business value, is imperative. This book lays out exactly how to do that well.
Suzanne Shelton, Founder of Shelton Group, USA and Senior Partner for ERM
In a world where communication about sustainability is becoming increasingly critical and complex, this book provides a detailed analysis of the challenges and how to overcome them. Informed through appropriate models and reports, it is packed with useful communication guidance and illustrated with contemporary case studies. A must-read for anyone interested in sustainability communication.
Dr Kevin Ruck, Co-founder, PR Academy
Suzanne Shelton, Founder of Shelton Group, USA and Senior Partner for ERM
In a world where communication about sustainability is becoming increasingly critical and complex, this book provides a detailed analysis of the challenges and how to overcome them. Informed through appropriate models and reports, it is packed with useful communication guidance and illustrated with contemporary case studies. A must-read for anyone interested in sustainability communication.
Dr Kevin Ruck, Co-founder, PR Academy
Descriere
Sustainability Communications offers a timely and practical examination of how sustainability is being communicated across corporate, NGO, and government sectors.