Street Smarts
Autor Norm Brodsky, Bo Burlinghamen Limba Engleză Paperback – 23 feb 2010
"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.
Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.
Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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Specificații
ISBN-13: 9781591843207
ISBN-10: 1591843200
Pagini: 290
Dimensiuni: 140 x 214 x 17 mm
Greutate: 0.41 kg
Editura: Penguin Publishing Group
ISBN-10: 1591843200
Pagini: 290
Dimensiuni: 140 x 214 x 17 mm
Greutate: 0.41 kg
Editura: Penguin Publishing Group
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Recenzii
Notă biografică
Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper’s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.