Strategic Management and Competitive Advantage: Concepts Global Edition
Autor Jay Barney, William Hesterlyen Limba Engleză Paperback – 26 feb 2019
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Specificații
ISBN-13: 9781292266954
ISBN-10: 1292266953
Pagini: 392
Dimensiuni: 254 x 206 x 19 mm
Greutate: 0.71 kg
Ediția:6. Auflage
Editura: Pearson Education
ISBN-10: 1292266953
Pagini: 392
Dimensiuni: 254 x 206 x 19 mm
Greutate: 0.71 kg
Ediția:6. Auflage
Editura: Pearson Education
Cuprins
PART I: THE TOOLS OF STRATEGIC ANALYSIS
1. What is Strategy and the Strategic Management Process?
2. Evaluating a Firm's External Environment
3. Evaluating a Firm's Internal Capabilities
END-OF-PART I: CASES PC 1-1
PART II: BUSINESS-LEVEL STRATEGIES
4. Cost Leadership
5. Product Differentiation
6. Flexibility and Real Options
7. Collusion
END-OF-PART II: CASES PC 2-1
PART III: CORPORATE STRATEGIES
8. Vertical Integration
9. Corporate Diversification
10. Organizing to Implement Corporate Diversification
11. Strategic Alliances
12. Mergers and Acquisitions
END-OF-PART III: PC 3-1
Appendix: Analyzing Cases and Preparing for Class Discussions
Glossary
Company Index
Name Index
Subject Index
1. What is Strategy and the Strategic Management Process?
2. Evaluating a Firm's External Environment
3. Evaluating a Firm's Internal Capabilities
END-OF-PART I: CASES PC 1-1
PART II: BUSINESS-LEVEL STRATEGIES
4. Cost Leadership
5. Product Differentiation
6. Flexibility and Real Options
7. Collusion
END-OF-PART II: CASES PC 2-1
PART III: CORPORATE STRATEGIES
8. Vertical Integration
9. Corporate Diversification
10. Organizing to Implement Corporate Diversification
11. Strategic Alliances
12. Mergers and Acquisitions
END-OF-PART III: PC 3-1
Appendix: Analyzing Cases and Preparing for Class Discussions
Glossary
Company Index
Name Index
Subject Index