Staying Small Successfully
Autor Frank A Stasiowskien Limba Engleză Hardback – 16 aug 2001
Featuring new chapters on forming strategic alliances and maximizing the benefits of information technology, this new edition presents updated case studies of more than fifty small design firms. These firms have achieved remarkable success and handled large contracts with limited staff, and the case studies illustrate how they learned to:
- Anticipate client needs and meet them in advance
- Narrow the target market and expand the client base
- Leverage core competencies to create powerful marketing tools
- Establish strategic partnerships
- Survive and thrive during an economic downturn
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Specificații
ISBN-13: 9780471407737
ISBN-10: 0471407739
Pagini: 336
Dimensiuni: 183 x 260 x 23 mm
Greutate: 0.83 kg
Ediția:2nd edition
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 0471407739
Pagini: 336
Dimensiuni: 183 x 260 x 23 mm
Greutate: 0.83 kg
Ediția:2nd edition
Editura: Wiley
Locul publicării:Hoboken, United States
Public țintă
Architects, Landscape Architects, Interior Designers (approximately 28,500 architects are self–employed; 5,100 landscape architects are self–employed and 12,000 interior designers are self employed)Descriere
Many architects, landscape architects, and interior designers are self-employed or are partners in small firms. These professionals must understand the management, administrative, and planning skills that are critical to the success of a design firm--and apply them to a small business profile.