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Statistical Methods in Customer Relationship Management

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en Limba Engleză Carte Hardback – 28 Sep 2012
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management.
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Specificații

ISBN-13: 9781119993209
ISBN-10: 1119993202
Pagini: 286
Ilustrații: Illustrations
Dimensiuni: 167 x 240 x 21 mm
Greutate: 0.50 kg
Editura: Wiley
Locul publicării: Chichester, United Kingdom

Public țintă

Academics and practitioners interested and/or involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses. Graduate students specializing in marketing, statistics and business as well as business consulting firms.