Practical insights for entrepreneurs on how to go from an idea to starting a new business Startup from the Ground Up by Cynthia Kocialski gives commonsense and actionable advice entrepreneurs for building a thriving business from nothing but an idea. In this invaluable guide, you'll discover: * Why it's not enough just to have a great product * How to build a team and keep them, and why a team is more than founders and employees * How to take a product concept and turn it into a full-fledged successful business * Why it is so important to start marketing your product as early as possible * How to get customers to speak with you and how to interact better with them * When seeking outside funding, what investors will be looking for and how to understand and entice them Kocialski gets you moving down the right path and thinking in the right direction. Launching a company relies on far more than just having a fabulous new product- this is just one piece to the puzzle, many are needed and all must work together in order to achieve success. Kocialski is the founder of three companies and has been involved in dozens of start-ups; she shares her experiences in a mix of observations, illuminations, and guidance that will change the way you think start-ups sprout up from the ground. Clearly written and told from an expert's vantage point, Startup from the Ground Up is a guide for how to build a business from the very beginning stages.