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Starting up an Online Business in Simple Steps

Autor Heather Morris
en Limba Engleză Paperback – 7 feb 2013
This book is for those either starting a small business online or for an existing business owner looking to reach the growing number of online shoppers. It outlines basic business strategies, tools and resources needed to run a business online in addition to the security considerations and legal obligations for small businesses. Readers will learn how to build and manage a website from scratch with an emphasis on using an all-in-one Internet and web hosting service to create a secure and easy-to-navigate e-commerce site. As online marketplaces continue to be a good platform for existing and new business people to market and sell products, ebay.co.uk and Amazon.co.uk marketplace are explored in two separate chapters.
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Specificații

ISBN-13: 9780273774747
ISBN-10: 0273774743
Pagini: 192
Ilustrații: Illustrations
Dimensiuni: 184 x 233 x 15 mm
Greutate: 0.4 kg
Editura: Pearson Education

Cuprins

Top Ten Tips
1. Assess demand for your idea 2. Choose and all-in-one domain and site building package 3. Consider creating a logo 4. Register for a PayPal account 5. Keep in contact with your customers 6. Understand SEO 7. Protect your business information on a shared computer 8. Understand eBay business basics 9. Understand Amazon marketplace 10. Understand e-commerce regulations that apply to your business
1. Develop your business idea
  • Choose a product or service
  • Adapt your existing business
  • Study the market
  • Assess demand for your idea
  • Analyse your business idea
  • Find a supplier
  • Assess start-up costs
  • Create a business plan
  • Learn about affiliate marketing
2. Prepare to get your business online
  • Check your computer's operating system
  • Update your browser
  • Understand domain names
  • Register a domain name
  • Understand web hosting
  • Choose an all-in-one website building package
  • Prepare your product descriptions
  • Take photos of your products
  • Consider creating a logo
  • Register for a PayPal account
3. Create a basic web page
  • Set up your Quick Shopping Cart account
  • Start Quick Shopping cart
  • Edit your store information and add a logo
  • Customize your website template
  • Understand your VAT obligations
  • Add postage options to your site
  • Enable your PayPal account
  • Add product descriptions
  • Upload product images
  • Assign images to your products
4.Add email and edit your web page
  • Set up your website email
  • Assign a name to your email
  • Launch your email
  • Edit your welcome message
  • Add categories to your site
  • Add products to your categories
  • Change category page style
  • Change product page styles
  • Edit and add new products
  • Publish your website
5. Manage you orders
  • Monitor your orders
  • Process a PayPal payment
  • Buy and print a shipping label
  • Log payments in your store
  • Assign a package to an order
  • Complete the order and enter shipping information
  • Send your customer a note
  • Mark the order as shipped
  • Manage unique or non-inventoried items
  • Inventory your store items
  • Issue a refund
6. Promote your business
  • Create a special offer
  • Create a coupon code in Quick Shopping Cart
  • Keep in contact with your customers
  • Understand SEO
  • Define your key words for search engines
  • Understand website analytics
  • Use advertising credits
  • Create a Facebook page
  • Use Pinterest
7. Explore other payment options and online security
  • Explore PayPal options
  • Consider setting up an Internet merchant account (IMA)
  • Learn about SSL security certificates
  • Protect your computer against malware and viruses
  • Protect your business information on a shared computer
  • Use wireless Internet connections safely
  • Back up your data
8. Sell on eBay
  • Understand eBay business basic
  • Research completed BIN and auction listings
  • Understand eBay sellers' fees
  • Decide on a pricing and strategy
  • Create a listing
  • Write a title
  • Add photographs
  • Write an item description and set a price
  • Choose payment options
  • Select postage options
  • Include a return policy
  • Monitor your sale and respond to queries
  • Print postage