Sport Branding: Theory and Practice
Editat de Jessica R. Braunstein-Minkove, Gashaw Abezaen Limba Engleză Paperback – 2 noi 2026
By exploring the foundations of sport branding, this book provides a strong theoretical base alongside practical examples and application tools. Designed for students, scholars, practitioners, and anyone interested in this area, the book offers a thorough introduction to sport brands and sport branding. It covers key topics such as foundational concepts, sport brand management, the management of sport entities, and emerging trends shaping the future of sport branding.
This is an essential text for any course on sport branding and invaluable supplementary reading for any course on sport marketing, sponsorship, sport communication, or marketing communications.
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Specificații
ISBN-13: 9781041169178
ISBN-10: 1041169175
Pagini: 242
Ilustrații: 18
Dimensiuni: 174 x 246 mm
Greutate: 0.4 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1041169175
Pagini: 242
Ilustrații: 18
Dimensiuni: 174 x 246 mm
Greutate: 0.4 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate and Undergraduate AdvancedCuprins
PART 1
Sport Branding: Foundation
1 Fundamentals of Sport Branding
2 Building Sport Brands
3 Competitive Landscape Analysis
PART 2
Sport Branding: Management
4 The Branding Process
5 Evolution of Sport Brands
6 Reputation Management and Repositioning in Sport Branding
7 Building a Brand Guideline
PART 3
Sport Branding: Entities
8 Individual Branding
9 Team Branding
10 College Athletics Branding
11 League and Governing Body Branding
12 Sport Event Branding
13 Branding a Sport Series: Motorsport Branding
14 Branding Through Sport
15 Cultural Branding in Sport
16 Sport Brand Communities
PART 4
Sport Branding: Future
17 Innovation and the Future of Sport Branding
Sport Branding: Foundation
1 Fundamentals of Sport Branding
2 Building Sport Brands
3 Competitive Landscape Analysis
PART 2
Sport Branding: Management
4 The Branding Process
5 Evolution of Sport Brands
6 Reputation Management and Repositioning in Sport Branding
7 Building a Brand Guideline
PART 3
Sport Branding: Entities
8 Individual Branding
9 Team Branding
10 College Athletics Branding
11 League and Governing Body Branding
12 Sport Event Branding
13 Branding a Sport Series: Motorsport Branding
14 Branding Through Sport
15 Cultural Branding in Sport
16 Sport Brand Communities
PART 4
Sport Branding: Future
17 Innovation and the Future of Sport Branding
Notă biografică
Jessica R. Braunstein‑Minkove is Professor in the Department of Kinesiology at Towson University, Maryland, USA. She holds a Ph.D. in Sport Management, a Master’s in Exercise and Sport Sciences (Sport Management), and a bachelor’s in Commercial Recreation from the University of Florida. Braunstein‑Minkove’s teaching and research within sport marketing center on consumer behavior, sport branding, and brand management.
Gashaw Abeza is Associate Professor of Sport Management in the Department of Kinesiology at Towson University, Maryland, USA. His research focuses on marketing communication, particularly digital media within the sport context. His work covers key sport marketing communication topics, including branding, sponsorship, relationship marketing, ambush marketing, and endorsement.
Gashaw Abeza is Associate Professor of Sport Management in the Department of Kinesiology at Towson University, Maryland, USA. His research focuses on marketing communication, particularly digital media within the sport context. His work covers key sport marketing communication topics, including branding, sponsorship, relationship marketing, ambush marketing, and endorsement.
Descriere
Sport Branding: Theory and Practice serves as a comprehensive resource for the dynamic and evolving field of sport branding. It highlights the distinctive nature of branding both within and through sport, while grounding readers in the fundamental principles of the field.