Now in the "Third Edition", this book from author Thom Singer shares a proven philosophy about how to build a network of business contacts and empower professionals to grow their career through cultivating long-term and mutually beneficial relationships. Whether you want to excel in your current job or position yourself for a new opportunity, it's hard to make that leap on your own. Anyone can train themselves to build powerful relationships, regardless of their comfort level in social interactions. In a world where products and services are becoming commodities, having the advantage of being liked is becoming more and more critical to professional success. You will learn easy ways to: Meet people and develop friendships, Stand apart from the crowd by having a signature gesture, write memorable follow up notes, Put others at ease in a social networking situations, Remember names and other pertinent information on demand, Keep track of who you've met and what makes them special, Make yourself a Go To Person in your industry, and always show gratitude to those who help you succeed. Turn your network into real dollars and reach your business goals.