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Soft Power in China de Jian Wang

Soft Power in China

Editat de Jian Wang
en Limba Engleză Hardback – 15 dec 2010
This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.
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Specificații

ISBN-13: 9780230108622
ISBN-10: 0230108628
Pagini: 222
Ilustrații: XI, 219 p.
Dimensiuni: 146 x 218 x 19 mm
Greutate: 0.35 kg
Ediția:2011 edition
Editura: Springer Nature B.V.
Locul publicării:New York, United States

Cuprins

Introduction: China's Search of Soft Power; J.Wang The Expansion of China's Public Diplomacy System; I.d'Hooghe China's Image Projection and Its Impact; H.Wang China's International Broadcasting: A Case Study of CCTV International; X.Zhang The Evolving Chinese Government Spokesperson System; N.Chen Chinese Corporate Diplomacy: Huawei's CSR Discourse in Africa; L.Tang & H.Li National Image Management Begins at Home: Imagining the New Olympic Citizen; J.de Kloet , G.Pak , L.Chong & S.Landsberger Chinese Diaspora, the Internet, and the Image of China: A Case Study of the Beijing Olympic Torch Relay; H.Li China's Image Management Abroad, 1920s-1940s: Origin, Justification and Institutionalization; Y.Z.Volz Itching the Scratches on Our Minds: American College Students Read and Re-evaluate China; J.Polumbaum

Recenzii

"Based on the authors' intimate knowledge of the changing dynamics in China's society, this book shows the picture of a government that is learning fast in the field of international communication, and that is equally confronted with fundamental soft power challenges. This collection of essays greatly improves our understanding of China's public diplomacy as a project under construction." - Jan Melissen, Head of the Diplomatic Studies Programme at the Clingendael Institute of International Relations, The Netherlands, Professor of Diplomacy at the University of Antwerp, Belgium, and Co-Editor of The Hague Journal of Diplomacy

Notă biografică

Jian Wang is director of the Center on Public Diplomacy and associate professor at the Annenberg School for Communication and Journalism, University of Southern California, USA