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Social Media de Regina Luttrell

Social Media

Autor Regina Luttrell
en Limba Engleză Paperback – 7 iul 2021
Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media gives students a comprehensive understanding of the principles behind social media, manage social media platforms from Twitter to TikTok, and succeed in the changing field of public relations.
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Specificații

ISBN-13: 9781538154427
ISBN-10: 1538154420
Pagini: 265
Dimensiuni: 178 x 254 x 15 mm
Greutate: 0.46 kg
Editura: Rowman & Littlefield

Descriere scurtă

Notă biografică

Cuprins

Introduction
Part I: Foundations of Social Media
1. Comprehensive Communication
2. The Evolution of Social Media
3. Law, Privacy, and Ethics in the Social Media Age
4. Generative AI
Part II: Strategic Approaches to Social Media
5. Developing a Social Media Plan
6. Measuring Social Media's Impact and Value
7. Storytelling in Social Media
8. Social Media Channels
9. Content Creation and Curation
10. Sticky Social Media
11. Visual Content
12. Media and Influencer Relations
13. Crisis Management
14. The Future of Social Media
Appendix A: Public Relations and Social Media Planning Template
Appendix B: Campaign Planning and Execution Template with Idea Integration
Appendix C: Social Media Audit
Glossary

Recenzii

Well-written and engaging, this book covers all the relevant areas for a social media strategies course. Luttrell positions social media as an important piece of a brand's larger public relations structure and includes interesting examples in each chapter that appeal to students and promote classroom discussion.
This is a book of recipes for effective social media campaign development and execution. Succinct, well-written, and filled with super content.