The definitive guide for using social media to build more effective organizations Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness. * Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness * Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools * Shows how to tap into the power of social networks to improve organizational performance * Demonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others