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Social Commerce de Efraim Turban

Social Commerce: Springer Texts in Business and Economics

Autor Efraim Turban, Judy Strauss, Linda Lai
en Limba Engleză Hardback – 26 noi 2015
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:
  • Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)
  • Supplementary text in marketing, management or Information Systems disciplines
  • Training courses in industry
  • Support resources for researchers and practitioners in the fields of marketing, management and information management
The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.
Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
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Specificații

ISBN-13: 9783319170275
ISBN-10: 3319170279
Pagini: 344
Ilustrații: XXI, 320 p. 52 illus.
Dimensiuni: 215 x 285 x 25 mm
Greutate: 1.09 kg
Ediția:1st edition 2016
Editura: Springer
Colecția Springer Texts in Business and Economics
Seria Springer Texts in Business and Economics

Locul publicării:Cham, Switzerland

Public țintă

Upper undergraduate

Cuprins

Introduction to Social Commerce.- Tools and Platforms for Social Commerce.- Supporting Theories and Concepts for Social Commerce.- Marketing Communications in Social Media.- Customer Engagement and Metrics.- Social Shopping: Concepts, Benefits, and Models.- Social Customer Service and CRM Contents.- The Social Enterprise: From Recruiting to problem Solving and Collaboration.- Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming.- Strategy and Performance Management in Social Commerce.- Implementing Social Commerce Systems.

Notă biografică

Efraim Turban is a visiting scholar at the Pacific Institute for Information System Management, University of Hawaii. He earned his M.B.A. and Ph.D. at the University of California, Berkeley. Previously, he was on the staff of several universities including City University of Hong Kong, Lehigh University, Florida International University, California State University Long Beach, Eastern Illinois University, and the University of Southern California. Dr. Turban is the author of over 100 refereed papers published in leading journals such as Management Science, MIS Quarterly, and Decision Support Systems. He is also the author of 20 books including Electronic Commerce: A Managerial Perspective and Information Technology for Management. He is also a consultant to major corporations worldwide. Dr. Turban's current areas of interest are Web-based decision support systems, using intelligent agents in electronic commerce systems, and collaboration issues in global electronic commerce.
Jon C. Outland, is the System Division Chair of Business for Herzing University, Menomonee Falls, Wisconsin. He holds a Ph.D. in Business Administration as well as a Master's in Business Administration (MBA), and a Master's of Science in Information Systems with an Electronic Commerce concentration. Dr. Outland teaches many courses in the MBA program, and specializes in concepts related to Project and Information Technology Management. He has been teaching and developing e-commerce and other business/IT courses online for over 17 years. Dr. Outland has more than 20 years of industry experience in high-tech companies and has been helping firms deploy e-commerce solutions since 1998. He is a certified Project Management Professional (PMP), and is personally interested in the creation and marketing of online solutions for small to medium-sized businesses.
David King (Ph.D.), has over 25 years experience leading the development of decision support, performance management and enterprise system software. Currently, he is the Sr. VP of New Product Development at JDA Software, Inc. in Scottsdale Arizona. He joined JDA in 2004 after serving a number of years as the Sr. VP of Product Development and CTO for Comshare Inc. Dr. King has authored a number of articles and books and is the co-author of Electronic Commerce: A Managerial Perspective (Prentice-Hall). He also serves on a variety of industrial advisory and university boards including the MIS Advisory board at the University of Georgia and the Technopolis Advisory Board at Arizona State University.
Jae K. Lee is the HHI Chair Professor in the College of Business, and currently serves as the head of Graduate School of Green Growth and the Director of EEWS (Energy, Environment, Water, and Sustainability Initiative) Research Center (former EEWS Initiative) at KAIST (Korea Advanced Institute of Science and Technology). He has been a Professor of Management Information Systems and Electronic Commerce at KAIST since 1985, and served as Dean of the College of Business during 2006-7. He is a Fellow of the Association of Information Systems, the global organization of IS researchers. He received a B.A. in Industrial Engineering from Seoul National University (1973), a M.S. in Industrial Engineering from the KAIST (1975) and a Ph.D. in Operations and Information Systems from the Wharton School, University of Pennsylvania (1985). He was a visiting professor of the Wharton School at the University of Pennsylvania (2000), University of Texas at Austin (1995), Carnegie-Mellon University (1989), and City University of Hong Kong (2001). He was the founding editor-in-chief of the journal, Electronic Commerce Research and Applications (Elsevier, SSCI and SCIE Accredited), and was the founding chair of the International Conference on Electronic Commerce. During 2005-6, he was appointed as Associate Dean of Faculty and Research, School of Informati

Textul de pe ultima copertă

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:
  • Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)
  • Supplementary text in marketing, management or Information Systems disciplines
  • Training courses in industry
  • Support resources for researchers and practitioners in the fields of marketing, management, and information management
The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.  Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.  
Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions; and end-of-chapter exercises.  The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank, and five online tutorials. 

Caracteristici

The first textbook available on Social Commerce End of chapter exercises, case studies and class projects Authors are among the top in their field worldwide Includes supplementary material: sn.pub/extras Request lecturer material: sn.pub/lecturer-material