Shut Up and Say Something: Business Communication Strategies to Overcome Challenges and Influence Listeners
Autor Karen Friedmanen Limba Engleză Hardback – 6 oct 2010
In today's high-tech world, there are more ways than ever before to communicate: email, text messaging, voicemails, blogs, tweets, video conference calls, and remote meetings. But one thing is still exactly the same as in the old days: there are effective and ineffective ways to express yourself. All business professionals need to know how to communicate clearly, concisely, and passionately if they want their intended message to impact others.
Shut Up and Say Something shows readers how to convincingly communicate their expertise in any business situation. This book demonstrates how to condense complicated concepts, minimize communication mistakes, avoid misinterpretation, convey vision, and quickly influence decision makers. Strategies for expressing yourself succinctly and clearly, dodging "loaded" questions, thinking fast on your feet, humanizing inscrutable information, and using humor to engage an audience are examples of the topics covered. The importance of prioritizing outcomes is emphasized throughout the book.
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Specificații
ISBN-13: 9780313385858
ISBN-10: 0313385858
Pagini: 280
Ilustrații: 15
Dimensiuni: 156 x 235 x 30 mm
Greutate: 0.59 kg
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
ISBN-10: 0313385858
Pagini: 280
Ilustrații: 15
Dimensiuni: 156 x 235 x 30 mm
Greutate: 0.59 kg
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
Cuprins
Author's Note
Acknowledgments
Introduction
Chapter 1 Zip It
Chapter 2 You're On
Chapter 3 X-ray Vision
Chapter 4 What's the Story?
Chapter 5 Visual Overload
Chapter 6 Understand Your Audience
Chapter 7 Talk to Your Grandmother
Chapter 8 So What?
Chapter 9 Reality Check
Chapter 10 Queasy Times
Chapter 11 Political Lessons
Chapter 12 Owning Media Interviews
Chapter 13 No Presence
Chapter 14 Managing Messages
Chapter 15 Likeable Leadership Lessons
Chapter 16 Keepers and Catchy Phrases
Chapter 17 Just a Meeting
Chapter 18 Internationally Speaking
Chapter 19 Hug Me
Chapter 20 Gut Check
Chapter 21 Fire Away
Chapter 22 Electronic Engagement
Chapter 23 DOODY Principle
Chapter 24 Communicating Change
Chapter 25 Big No-Nos
Chapter 26 Approachable Attitudes
Appendix A: Quick Tip Resources
Appendix B: Recommended Reading
Index
Acknowledgments
Introduction
Chapter 1 Zip It
Chapter 2 You're On
Chapter 3 X-ray Vision
Chapter 4 What's the Story?
Chapter 5 Visual Overload
Chapter 6 Understand Your Audience
Chapter 7 Talk to Your Grandmother
Chapter 8 So What?
Chapter 9 Reality Check
Chapter 10 Queasy Times
Chapter 11 Political Lessons
Chapter 12 Owning Media Interviews
Chapter 13 No Presence
Chapter 14 Managing Messages
Chapter 15 Likeable Leadership Lessons
Chapter 16 Keepers and Catchy Phrases
Chapter 17 Just a Meeting
Chapter 18 Internationally Speaking
Chapter 19 Hug Me
Chapter 20 Gut Check
Chapter 21 Fire Away
Chapter 22 Electronic Engagement
Chapter 23 DOODY Principle
Chapter 24 Communicating Change
Chapter 25 Big No-Nos
Chapter 26 Approachable Attitudes
Appendix A: Quick Tip Resources
Appendix B: Recommended Reading
Index
Recenzii
Karen Friedman hits the nail on the head in her newly-released book, Shut Up and Say Something. Right from the beginning with chapter one, 'Zip It' to chapters 'Talk to your Grandmother' and 'Reality Check,' Friedman presents attention-grabbers. . . . Shut Up and Say Something is outlined with easy to read bullet points and relevant anecdotes from Friedman's years in the industry from working as a news anchor and reporter to her experience in the communications coaching business. She presents key points when dealing with the media and proves their importance through some cringe worthy real-life anecdotes. She clearly demonstrates just how one sound bite or off-the-cuff remark can be linked to you and/or your organization forever.
A practical, easy to use reference guide for business communications. . . . Clearly Karen understands business communication well enough to explain it simply.
A practical, easy to use reference guide for business communications. . . . Clearly Karen understands business communication well enough to explain it simply.