The title of our volume on interdisciplinary semiotics is situated in a geographical metaphor and points to the possibility ofuncovering meanings through shifting perspectives as well as to the possibility of understanding how these various modes ofmeaning are articulated and framed in particular cultural instances. Regardless of medium, semiotic rotations permit playbetween the surface and underlying levels of a communication, reveal the relationship between open and closed systems ofsignification, and modulate shades of meaning caught between the visible and invisible. Readerly play in these sets of apparentoppositions reveals that the less each pairing is held to be a coupling of oppositions and the more they are observed throughperspectives gained by semiotic rotations, then the more complex and rich the modes of meaning may become.