Selling by Objectives provides insights on how to create more sales during an economic crisis, using seven key ingredients. In this 3rd edition, an additional element is added which is versatility. The book provides practical solutions that today's organizations can easily digest and implement even in an unstable economy. This book is important not for just sales people, but for anyone who is involved in selling goods and services and wants to be successful in the marketplace. Business owners, college students, professors, entrepreneurs, nonprofit organizations, and other sales organizations can benefit from this book. Through this book, many individuals will be able to.... -Build a more profitable business -Increase long-term relationships -Inspire workers toward greater organizational performance -Learn how to inspire today's demanding customers. Every reader can encourage success by building a personal brand in addressing the eight objectives (quality, reliability, flexibility, simplicity, creativity, efficiency, price, and versatility) discussed in this book in order to satisfy customers' needs or wants.