Most sales books teach you how to close. This one teaches you how to diagnose. After 39 years in B2B sales, scaling a company from $220 million to $1.3 billion, Jon Webb has built the diagnostic operating system that separates the top 5% of professional sellers from everyone else. The enemy isn't your competitor. It isn't your price. It's inaction, and it always stems from one of Seven Types of NO. Selling Against NO! gives you the complete framework to name every type of resistance, decode what it means, and execute the exact response that moves the deal forward. With a foreword by Paul Cherry, author of Questions That Sell. Stop Pitching. Start Diagnosing.