Search Marketing
Autor Kelly Cutleren Limba Engleză Hardback – 26 dec 2023
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Specificații
ISBN-13: 9781398612822
ISBN-10: 1398612820
Pagini: 312
Dimensiuni: 161 x 240 x 21 mm
Greutate: 0.58 kg
Editura: Kogan Page
ISBN-10: 1398612820
Pagini: 312
Dimensiuni: 161 x 240 x 21 mm
Greutate: 0.58 kg
Editura: Kogan Page
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Cuprins
Section - 01: The fundamentals of search; Chapter - 01: An overview of search; Section - 02: SEO; Chapter - 02: Search engines and web traffic ; Chapter - 03: The Functionality of SEO; Chapter - 04: A Winning SEO Framework; Chapter - 05: Publishing SEO-friendly Content; Chapter - 06: Measuring Successful SEO Outcomes; Section - 03: SEM; Chapter - 07: Overview of SEM; Chapter - 08: Successful SEM Campaigns; Chapter - 09: Refreshing the SEM Approach; Chapter - 10: Advanced Techniques to Measure and Optimize a Campaign; Section - 04: Conclusion; Chapter - 11: Working together with SEO and SEM; Chapter - 12: The Future of Search Marketing;
Notă biografică
Kelly Cutler is a seasoned entrepreneur, technology executive, educator and business leader based in Chicago, Illinois. Through her consulting business, she guides companies across sizes and industries in their digital marketing and technology strategies. As a faculty member at Northwestern University, Kelly also teaches marketing and communication courses throughout various programs at Medill, the Kellogg School of Management and the School of Professional Studies (SPS).